There is an old Harley rider's expression "If I have to explain it, you wouldn't understand." Well, apparently the folks at H-D felt a need to try and explain it anyway and so in the trendiest video way, they now proudly proclaim "We believe in flames and skulls."
Harley's "statement" film is on their website and you can click here for a look.
The video is really nicely done from a graphic standpoint; the black and white images are compelling. Compelling only at first glance though because once you stop and look, the real message in the video is as conformist as any three-piece-suit culture of "The Man" against whom the video pretends to rebel. Does it strike anyone else as ironic that a billion dollar, multi-national, Wall Street listed corporation has made a video that talks about being an individualist and "sticking it to The Man"?
So the video got me to thinking about what I believe.
I believe I'm glad that I'm a motorcyclist all the time and not just a faux biker on the weekends.
I believe flames and skulls are a cliche now. (OK, flames are not, well painted flames will always look good)
I believe I'm glad I owned a Harley when it was a motorcycle and not a lifestyle statement.
I believe I'm glad I ride a Honda today and whatever brand of bike I want tomorrow, and that I am not bound by what my friends ride.
I believe I feel sorry for the hard core H-D riders (you know who you are and so do I). H-D has sold you guys out and you ought to be mad enough about it by now to go ride something else for a while and "stick it to The Man."